The idea behind this wild posting campaign was to introduce Jarritos soda to a new consumer...namely the 18-23 year-old multi-ethnic urban and suburban american...who also happens to be into modern street art and urban vinyl culture, and expression.
Commissioned work by popular artists like Tim Biskup, Tristan Eaton, Frank Kozik, Tara McPherson, Andrew Bell, Camille Rose Garcia, Gary Baseman, Gary Taxali, Jeff Soto, Doze Green, Dalek…the rules were simple. Each artist would
be assigned a flavor. They would then feature the bottle front and center in the same way every time, creating the world of the flavor they’ve been given.