The One Show/NCM

The One Club partnered with National Cinemedia to create a contest exclusively for advertising creatives. The goal was to improve the overall quality of in-cinema advertising by having industry professionals develop original :60 storyboards for existing clients. The winning entry would be produced by RGA, run for free in 60% of the movie screens in America, and get a One Show Gold Pencil. Hence the tagline..."Fame Awaits You."

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