The One Show/NCM
The One Club partnered with National Cinemedia to create a contest exclusively for advertising creatives. The goal was to improve the overall quality of in-cinema advertising by having industry professionals develop original :60 storyboards for existing clients. The winning entry would be produced by RSA Films, run for free in 60% of the movie screens in America, and get a One Show Gold Pencil. Hence the tagline..."Fame Awaits You."